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Friday, March 18, 2011

Toyota runs, but can't hide

Reputation for defects, known far and wide; Toyota can run, but Toyota can't hide.

Heartfelt thanks to Armen Hareyan and Torque News for publishing my article, "Toyota Losin' for a Reason."  I'm honored to have my opinion featured.  Visit TorqueNews on Facebook and TorqueNewsAuto on Twitter.  

Word is gettin' out about the Recall King's lousy products and equally lousy attitude.  Things have apparently gotten to the point where Toyota is experimenting with marketing efforts that seek to divert attention away from troublesome issues such as recalls, lawsuits, fines, and investigations.  Meaningful info about the vehicle is all but eliminated, along with reporters' question and answer sessions.  Those questions from the media can be embarassing.  Much safer to spotlight a pagentry of music and models.  All in unison, girls.  Spell the plural of Prius.

But will it work?  Will consumers be mesmerized into plunking down hard earned dollars for products no longer imbued with the mistique of a manufacturer that can do no wrong?  Not likely.  At least not for a stretch.  Recall King Toyota must now face the consequences of deeds brought to the public's attention in a big way.  

Its a little late for glitzy ads, Recall King.  Try all the diversionary tactics you want, but the facts are rainin' on your parade.