"Slick" ad campaign backfires on Toyota

When I saw that Toyota's ad agency, Saatchi and Saatchi, was involved in marketing the new "family" of Glitch-mobiles ("Priuses" they like to call 'em), I got to wonderin' if Saatchi is part of Toyota's problem. Tryin' to recall (if you'll pardon the pun) a story that came out some time ago, I did a Google search, and there it was. Plenty of reason to be alarmed about the kinda folks Toyota depends on for advertising. You know. So-called "professionals" as opposed to customers.   

Toyota's ad agency was sending a woman anonymous e-mails with threatening overtones, etc., as part of a so-called marketing scheme for the Matrix. I won't belabor the absurdity. Suffice it to say that Toyota seems to have a way of terrorizing people. Startin' 2011 off with yet another month of disappointing sales, apparently Toyota's philosophy goes something like this: Big ad agencies, they got glitz. Pomp. And circumstance. As for customers? All they got is some old-fashioned thing called "word of mouth."

Wonder what the Toyota team will come up with next.

Update 2/3/2011 - Regarding the above link, Reuters censored my comment about Toyota's disappointing sales for January.  Such censorship is also alive and well at ABC News.

Update 9/13/2011 - The victim of Toyota's absurd marketing scheme filed a $10 million lawsuit, and an appeals court has ruled that the suit can go forward.